EU health claims – putting it into words

Fecha: 01/12/2020
Periodo: Thursday 3rd December 2020

What’s this event about?

The aims of the European Nutrition and Health Claims Regulation are to prevent misleading claims, to promote innovation in the food industry and encourage consumers to make healthier choices. But is the regulation having the desired effect and do consumers trust and understand the health claims that they see on foods and drinks? 

Research indicates that the wording of health claims is one of the biggest challenges related to the Regulation reported by food and drink manufacturers. The official wording of authorised EU health claims is set by the European Commission (EC), although companies may make changes providing they don't alter the meaning of the claim. Consumer understanding and acceptance of health claims is influenced by a variety of factors including personal knowledge and familiarity with the information, characteristics of the product and the way the claim is presented (e.g. wording and visual aids such as symbols).

This webinar is part of the EIT Food-funded Health Claims Unpacked project, led by linguistics experts at the University of Reading, which is exploring the factors that affect consumer  understanding of claims. The webinar aims to explore the challenges faced by industry when using health claims on pack, including differences in  Interpretation of the Nutrition and Health Claims Regulation, the level of guidance provided to industry and local enforcement of the Regulation between Member States. In addition, new research from the project describing consumer responses to health claims will be presented and a demonstration of a prototype tool on the wording of health claims for manufacturers will be given.

This webinar is aimed primarily at food industry professionals and may be of particular


Challenges of communicating health claims to consumers

Dr Stacey Lockyer, British Nutrition Foundation

Use of health claims on pack within the EU – an industry perspective

Ed Allen, Tata Consumer Products Ltd

EU health claims – putting it into words: The Health Claims Unpacked project

Professor Rodney Jones, The University of Reading

Consumer preferences around the wording of health claims - a tool for industry

Julia Hayden, Food Maestro

Programme subject to change

This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and

Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation.

Register today to join the webinar live on 3rd December 2020 or to watch it at a later date.

EU health claims – putting it into words


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